Beyond the Sales Page: Rethinking Websites in a Changing Digital World
I’ve always loved questioning the status quo. The way things are supposed to be done? That’s where my curiosity kicks in. And lately, I’ve been thinking a lot about websites. We’ve all heard that a website needs to "convert," that it should be a 24/7 sales machine. But... what if that’s not the whole story? What if a website could be something entirely different?
What If Your Website Wasn't About Selling?
When you think of a website, what comes to mind? A sleek homepage, clear buttons leading to an offer, a "work with me" section that gently (or not-so-gently) nudges visitors toward a sale? That’s the norm. But what if websites could be about curiosity, exploration, and connection instead of just transactions?
This idea has been brewing for a while. What if a website could feel like a digital playground? Or an adventure? Or even... invisible?
The Invisible Website: A Space for the Curious
Imagine a website where most of the content is hidden, waiting to be uncovered. No obvious menus, no predictable layouts—just an experience that unfolds as you interact with it. A digital treasure hunt where visitors unlock insights, ideas, or surprises simply by exploring.
Would this work for every business? Probably not. But could it challenge the way we think about websites? Definitely. And honestly, that excites me.
Playful, Unexpected, and Unconventional Websites
What if a website wasn’t a static brochure but something more engaging? Instead of a typical services page, what if visitors could mix and match offers like a mood board? What if a portfolio wasn’t just a scrolling gallery, but an interactive experience that reveals stories behind the work?
And here’s the best part: you don’t need a massive budget or fancy tech to do this. Tools like Canva make it easier than ever to build one-page, unconventional websites that break away from the usual mold while still being intuitive and user-friendly.
Why This Matters for SEO and Visibility
SEO is shifting fast. AI is generating more content than ever, which means human-centered, experience-driven websites will stand out even more. Instead of stuffing a site with keywords, what if SEO was about engagement, time spent on site, and true connection? A website that sparks curiosity could naturally increase interaction, which search engines love.
And for platforms like Pinterest, this approach is gold. Visually-driven, unique, and engaging content gets shared, leading to organic traffic without the typical SEO grind.
The Future of Websites: What’s Next?
With AI shaking things up, automation handling more design tasks, and search engines prioritizing engagement, websites need to evolve. The future isn’t about creating yet another formulaic site—it’s about building digital spaces that feel alive and actually resonate with people.
So, let’s flip the script. What if your website wasn’t just about selling? What if it invited curiosity, sparked ideas, or created a whole new kind of connection?
I know I’m rethinking what’s possible. What about you?