Why It’s So Hard to See Your Own Blind Spots (And How a Fresh Perspective Can Help)

Ever felt like your website is a jigsaw puzzle with missing pieces? If you’re nodding along, you’re definitely not alone. Many creative entrepreneurs and small business owners struggle when it comes to designing or updating their own websites. I’m currently going through the process of updating my own website, and trust me, even for someone who builds websites for a living, it’s still a challenge!

Why Is It So Hard to Design Your Own Website?

You might think that working on your own website would be easier than helping clients with theirs, but it’s not. One of the biggest reasons is that we’re too close to our own work. Our websites are deeply personal—they reflect our brands, our vision, and the way we want to show up in the world. And that personal connection often clouds our judgment.

When it comes to our own projects, perfectionism tends to creep in. We start obsessing over every tiny detail, second-guessing ourselves, and getting stuck in endless revisions. It’s easy to overlook big opportunities when you’re in the weeds, which is why so many of us feel overwhelmed when working on our own branding and website design.

The Power of a Fresh Set of Eyes

This experience has reminded me how powerful a fresh set of eyes can be. Whether it’s website design, branding, or any other aspect of your business, sometimes an outside perspective is exactly what you need to see things clearly.

Why is getting an outside perspective important? Because when you’re working on your own, it’s easy to miss opportunities. A fresh set of eyes can help you spot design flaws, inconsistencies, or even areas where you can improve your messaging to better resonate with your audience. This applies to everything in your business—especially your website and branding.

Your Website Should Be More Than Just Pretty

One thing I’ve realized through this process is that your website should be more than just visually appealing. It should be a space that welcomes your audience, invites them in, and makes a genuine connection. Your website is the digital home for your brand, and it’s the first place potential clients go to learn more about you.

When your website is inviting, clear, and aligned with your brand, it does more than just look good—it helps turn visitors into fans and clients. But achieving that balance between functionality and beauty isn’t always easy, especially when you’re too close to your own work to see what’s missing.

What’s Missing from Your Website Puzzle?

So, here’s the big question: What’s missing from your website? Is it the overall design, the branding, or maybe even the messaging? If you’ve ever felt like your website is a jigsaw puzzle with a few missing pieces, don’t worry—you’re not alone.

Sometimes, all it takes is a fresh perspective to help you see the full picture and uncover the potential that’s right in front of you.

Need help figuring out the missing pieces? I’d love to hear your thoughts on your branding and website. Hit reply, and let’s chat about how to create a website that truly feels like home for your audience.

In Conclusion: A Quick Reflection on Branding and Websites

Whether you’re building a new website from scratch or updating your existing one, remember that it’s okay to ask for help. Getting a fresh perspective can make a world of difference, turning what feels like a chaotic jigsaw puzzle into a clear and cohesive design that resonates with your audience.